B2B Marketing Strategy for Ayushman Ayurvedic
Targeting MNCs in Bangalore with Employee Wellness Programs
Situation Analysis
- 13 years of market experience
- 15 branches across Bangalore
- Strong brand presence since 2010
- Contemporary rebrand with traditional elements
- Strong digital presence
- 100% authentic Ayurvedic treatments
Unique Selling Proposition
Experience the healing touch of Genuine Ayurveda with Ayushman's Employee Wellness Programme - enhancing productivity and well-being through authentic, customized Ayurvedic solutions.
Marketing Objectives
- Increase brand awareness among MNCs
- Generate qualified leads from HR departments
- Secure partnerships with 5 MNCs in 6 months
- Establish Ayushman as the go-to Ayurvedic wellness provider
Target Audience
- HR Directors/Managers
- Corporate Wellness Program Coordinators
- C-Suite Executives (CEO, COO, CFO)
Marketing Strategies
- Content Marketing
- Digital Marketing
- Event Marketing
- Partnership Marketing
- Direct Marketing
Budget Allocation
- Digital Marketing: 40%
- Content Creation: 20%
- Event Marketing: 15%
- Direct Marketing: 15%
- Partnership Development: 10%
Key Performance Indicators
- Number of qualified leads generated
- Conversion rate from lead to client
- Number of corporate partnerships secured
- Website traffic from B2B sources
- Engagement rates on B2B content
- ROI on marketing spend
Next Steps
- Finalize strategy and budget
- Develop detailed content calendar
- Create marketing collateral
- Launch digital campaigns
- Begin outreach to target MNCs