Various methods can be used to increase the prominence of a webpage within the search results.
Cross-linking between pages of the same website to provide more links to important pages may improve its visibility.
Writing content that includes frequently searched keyword phrases, so as to be relevant to a wide variety of search queries will tend to increase traffic.
Updating content so as to keep search engines crawling back frequently can give additional weight to a site.
Adding relevant keywords to a web page’s metadata, including the title tag and meta description, will tend not only to help with relevancy but also with traffic ranking
“The heading in the second person points to what the main point of the article is.
The article discusses how increasing prominence has benefits for businesses.
Increasing prominence can lead to increased traffic, more customers, and a better reputation.
White hat versus black hat techniques
White hat techniques are designed to improve the design and accessibility of a website, while black hat techniques aim to improve rankings for a website.
White hat SEO is not just about following guidelines but ensuring that the content indexed and ranked by search engines is the same content users see.
Black hat SEO involves using deception or techniques disapproved by search engines in order to improve rankings.
White hat SEO is a method that avoids penalties from search engines but still produces high-quality content for users.
Grey hat SEO is a method that focuses on improving search engine rankings without breaking the rules.
Black hat SEO involves deceptive practices that can lead to penalties from search engines.
Black hat techniques are used to deceive or manipulate search engines.
White hat techniques are used to improve the quality of a website’s content and position it in search engine results pages (SERPs).
Black hat techniques may include:
* buying links from low-quality websites
* submitting fabricated content to Google
White hat techniques may include:
* creating high-quality, original content
* using keyword-rich titles and descriptions
Both black and white hats have their benefits and drawbacks – it is important to use an appropriate technique for the situation.