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Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Local search engine optimization is similar to SEO it is a process affecting the visibility of a website or a web page in a web search engine's unpaid results often pointed within your local area.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still powerful in academia, social media marketing is becoming more popular for both practitioners and researchers.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its most general sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
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