Do you want to know the secrets of driving 1000 e-commerce sales through SEO, even if you’re not an SEO expert? Well, today I’m here to share my expertise with you.
Hello everyone, I’m Rahul, and with my 10 years of experience in the field, I’ll break down four e-commerce SEO techniques for beginners.
I have a question for you, so please leave a comment below. Let me know how many sales you’re currently generating per month from your e-commerce store. Don’t worry if the number is zero; I’ll guide you through the process. Whether it’s 100 or 1000, share your monthly sales below, and I’ll provide assistance whenever you need it.
Now, let’s begin with step one: Google Merchant. This platform offers you free exposure and organic traffic in the Google Shopping tab. Many e-commerce platforms provide integrations that can automatically generate and submit your shopping feed to Google Merchant.
Moving on to step two: product page SEO. When conducting keyword research, don’t focus solely on search volume. Instead, target keywords with transactional intent. For example, while the keyword “laptop” could indicate various intentions, keywords like “cheap laptops for college” or “best laptop for college students” are more transactional and likely to generate sales. To find such keywords, you can use tools like UberSuggest by entering head terms like “laptop” to explore a comprehensive list of keyword ideas, including transactional keywords with lower competition but high revenue potential.
Title and meta description play crucial roles in attracting potential customers. Make sure to include the brand, product name, and even the model number to differentiate your product and stand out from competitors. Additionally, leverage structured data, FAQ content, genuine testimonials (preferably with images), and unique product descriptions that are optimized for both search rankings and conversions. Avoid using duplicate product descriptions provided by the manufacturer, as it leads to duplicate content issues and confusion for search engines.
Don’t forget to implement canonical tags when you have different models or variations of the same product and eventually stop selling certain versions. Deleting those pages would be a mistake, as they may still attract traffic and have valuable backlinks. Instead, use canonical tags or even 301 redirects to consolidate their value.
Step three involves optimizing the mobile shopping experience. Since mobile screens are smaller, it’s essential to focus on fast loading times. Use features like breadcrumbs, showcase your products with visually appealing imagery and videos (including 3D views if possible), and prioritize minimizing page load times while maximizing site speed. Tools like Google PageSpeed Insights or UberSuggest’s site audit report can help you evaluate and optimize your website’s speed and performance for mobile, desktop, and tablet users.
In step four, create relevant URL structures. Many e-commerce websites tend to include numbers in their URLs unnecessarily. Avoid this practice unless it’s related to a model number or specific product feature. Instead, include relevant keywords in your URLs to attract more organic traffic in the long run. Keep in mind that excessively long URLs can be detrimental to search rankings. Google tends to favor shorter, concise URLs that match users’ search queries more effectively.
If you need professional assistance with your e-commerce SEO, feel free to check out our ad agency, Stalkus Digital. Surprisingly, over 50% of our clients operate in the e-commerce space, and we specialize in helping them grow their traffic through SEO, paid ads, and other relevant services. If you have any questions or require further guidance, please leave a comment below. I’m here to support you.